Business Plan for a Phishing 2.0 Startup:

June 14, 2007

Problem :

Around 55 million people or 44% of internet users do online banking and recent Emperor (Read Gartner) report say 96% of users does not understand security or confused by the goofy methods security vendors provide.

The Solution:

Phishing 2.0 provides all in one toolkit to cover all types of client side and channel attacks It s patent pending methods like vishing (VOIP ,SMS phishing and active MITM(Man In the Middle) attacks for channel and platform independent root kit installable Trojans, Hardware keyloggers,screen scrappers etc for client attacks.



  1. Automated Phishing Attacks can be launched at single click.
  2. Other features include launch of automated DoDs attacks.
  3. The whole ecosystem of phishing under one process.
  4. Its so easy that your mama can also launch a attack..
  5. Leaves no forensics evidences, FBI will never catch you.

Revenue Model

Average server Uptime of Home user License is 58 hrs and Average uptime of Enterprise serve r license is 19 days and around 200 people give away their identify and gain of per user is around $532 , 10k per attack.

  1. Renting the toolkit for per attack/hour basis.
  2. Licensing Fee from countries to launch DoDs attacks.
  3. User centric packaging like spear phishing or launching attacks against a group, site etc.
  4. Industry specific attacks like IRS Share Brokering, Fund raising.

Channel partners :

  1. Money laundering agents who act as mules and non banking money exchange like (eGold,Hawala etc )
  2. Outsourcing partners for server maintenance and support mainly Rockphish group whose average server uptime is 19 days.
  3. Domain registration agents for the different names.
  4. Email harvesters provide 2 million address per hour.

Funding Requirement:

100k for lots of bandwidth and 100k for lots of domain space 100K for beer and smoke .


X00r Founder :Ex-black,white,blue hat. Has been in the industry from phish 1.0 days ,famed for launching many DoDs attacks.

Mr.X Co Founder :Controller of 3 biggest botnets on the planet and Trojan writer

Agent W0lF:Client side attack vector specialist and web site cloner

Board of advisors :

Has some great Board from Old school and bring lots of experience on board.